The term of brand identity
Brand identity is the collection of all elements that a company creates to portray the right image to its consumer.
Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. The term branding refers to the marketing practice of actively shaping a distinctive brand.
Brand is the perception of the company in the eyes of the world.
Our brand identity is what makes you instantly recognizable to your customers. Our audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
Branding identity of an area is ...
....the process of creating a unique image and reputation for a particular geographic location. This can be applied to cities, regions, or even entire countries. The main goal of area branding is to attract tourists, businesses, and investment to the area, as well as to enhance the reputation and image of the area for residents and visitors
The development of the branding identity of an area involves several key steps.
Brand Identity for CBC entrepreneurship
The term of brand identity.
How to develop a strong brand identity
Design: the foundation of our brand identity
Designing your brand identity
Create a brand style guide
Brand identity and our future
Research methodology of Brand Identity
Definition of the general framework for action
Formation of the development model
Basic principles for the definition of the Development Model
Formulation of horizons and sectoral priorities
The issue of rallying- The development model
Key investment opportunities
Sun & Beach Tourism
City Break Tourism
Cultural and Religious Tourism
Meetings and Incentives (MICE)
Integrated Resorts – Holiday HousingSports Tourism
Tourism in the economy and outlook for recovery
Tourism governance and funding.
Tourism policies and programmes
Regional tourism management organizations in Bulgaria
Research and Innovation Strategies for Smart Specialisation (RIS3)
Innovation Strategy for Smart Specialization & Funding Mechanisms (ISSS)
Brand Identity of Xanthi
Brand Identity of Smolyan
Theoretical approach to the business model
Definitions of concepts